Paper is the best place for teams to generate and share ideas all in one place. I enjoyed working on this product from the ground up, helping launch it in early 2016.
Other document creation apps are littered with every formatting and sharing option imaginable. Our team set out to create a product that was defined by its simlicity. We embraced the idea that writing was the core experience so we made the decision to remove as much clutter as possible to allow the user to focus on... writing.
Paper is a great writing tool, but it really shines when you use it with your team. Features like real-time simultaneous document editing, commenting and @mentions are a few features that make Paper a truly collaborative experience.